When I begin working with a seller, I like to become very familiar with your home and all of its possibilities. This helps me create a strong marketing strategy as my goal is to maximize the number of people who are going to view it and regard it as a possibility.
During our meeting, we will discuss what should be done to prepare your home for sale, how I will be marketing your home, and what the offer and pending to close processes look like. Here is an overview:
Preparing Your Home for Sale
Cleaning and Organizing – The first step is to go through each room and remove everything that is not going to be used in the next 90 days except for furniture. This means if it is spring and you have holiday décor in the guest room closet, it needs to be stored elsewhere. Off-seasonal clothing should be stored offsite. Extra shoes, extra food in the pantry, all of this needs to be stored elsewhere. We want potential buyers to appreciate the storage space in your home which is difficult to do if there is too much stored. We can discuss your custom plan and determine a solution that will work for you. We want your home to stand apart from the competition.
Staging – Staging or “merchandising” your home to appeal to the widest range of buyers is another strategy of mine. Merchandising is different that decorating, and we can work together to determine the right level of staging needed for your home. Jay, please send link to Pinterest site.
Pricing Strategy – give guidelines and show what competition looks like. Different pricing strategies in the market. My pricing philosophy. I will price it how you want to price it, but you need to know this information and why things work the way they do. Down the road, these strategies are going to work in different ways.
Marketing Your Home
Photography – I work with a professional – Wade Perkins. He does an amazing job. In additional to a standard photography package, I also employ aeriel drone technology and create a virtual tour.
Signage – Buyers often drive by a home before they decide to schedule a tour. Therefore I utilize twice the signage of most other agents.
Print Marketing – I will create a house flyer, special feature cards to highlight all your home’s unique features, and a just listed card to send out to potential buyers.
Online Marketing – I put the power of RE/MAX to work for you when I syndicate my listings on our affiliate websites, such Wall Street Journal. I also post your listing on REALTOR.com, Redfin, Zillow, and Craigslist.
Agent to Agent Marketing – I also hold a brokers open (an open house for agents) which allows your home to be seen by dozens of agents who work with potential buyers for your home. I also send out a listing notification to every agent in the state.
Open Houses – I hold an open house every weekend until your home is under contract.
Once your home is listed, I will send over a pending to close calendar showing the dates when marketing hits and open houses are scheduled. Every few days, or as we get activity, I will be in touch with you to review how our traffic has been, upcoming open houses, and new market competition. Selling a home can be stressful, so if you need a day with no showings or need a communication break, just let me know. I want your selling experience to be a good one.